CASE STUDIES
ROGER DUBUIS
Excalibur Dr.Woo Monobalancier
WHITEWALL
Masterprint @ParisPhoto
WHITEWALL CASE STUDY Support the expansion of the world’s best photo lab in the French market CHALLENGE WhiteWall, three-time winner of the world’s “best photo lab” by the TIPA Awards, is a premier global provider of high-end photo prints and objects of professional...
TECHNOGYM
Dior Limited Edition
TECHNOGYM CASE STUDY CHALLENGE Technogym, known worldwide as “The Wellness Company,“ was founded in 1983 by the visionary entrepreneur Nerio Alessandri at the age of 22. A sports enthusiast who trained as an industrial designer, Alessandri designed and built his first...
SHA WELLNESS CLINIC
SHA WELLNESS CLINIC CASE STUDY CHALLENGE SHA is a state of the art luxury wellness clinic with a unique story that began with the personal journey of its founder Alfredo Bataller Parietti who was able to cure his chronic digestive condition of thirty years thanks to a...
MAISON LUTÉTIA
MAISON LUTÉTIA CASE STUDY To accompany Maison Lutétia with a global communication campaign aimed at increasing its renown and visibility CHALLENGE Maison Lutétia is an aesthetic medicine clinic nestled in a 19th century Parisian “hotel particulier” located in the 17th...
BELVEDERE
BELVEDERE CASE STUDY Reaffirming the brand’s leadership in the ultra-premium segment, supporting the launch of “made with nature” concept and going beyond vodka through immersive experiences winning in the mixology arena CHALLENGE The production of Belvedere began in...
adiaf
ADIAF CASE STUDY Increase the worldwide visibility of France’s most prestigious art prize CHALLENGE ADIAF - “Association pour la diffusion internationale de l'art français” - is a French association of over 400 contemporary art collectors committed to supporting...
ADIAF
ADIAF CASE STUDY Increase the worldwide visibility of France’s most prestigious art prize CHALLENGE ADIAF - “Association pour la diffusion internationale de l'art français” - is a French association of over 400 contemporary art collectors committed to supporting...
Aramis Designer & Fragrances
ARAMIS DESIGNER & FRAGRANCES CASE STUDY CHALLENGE Aramis Designer & Fragrances, owned by Esteé Lauder, creates and markets branded fragrances and men’s skincare products. Its objective was to increase the visibility and awareness of its fragrance portfolio and...
Battersea Power Station
Battersea Power Station CASE STUDY CHALLENGE Battersea Power Station is an iconic building on the River Thames in London. It is currently being redeveloped into a premium residential and leisure neighbourhood. The Battersea Power Station Development Company was taking...
Boucheron
BOUCHERON CASE STUDY CHALLENGE In October 2018, in anticipation of their grand reopening of the Hôtel de Nocé on Place Vendôme the following year, the legendary jewelers founded in 1853 by Frederic Boucheron decided to reinforce their efforts in Italy, an important...
CH Carolina Herrera
CH CAROLINA HERRERA CASE STUDY CHALLENGE Since the iconic brand was established in New York in 1980, the Carolina Herrera name has been synonymous with style and sophistication. As it prepared to open a CH Carolina Herrera flagship store in Paris in 2011, we were...
Chillida Leku
CHILLIDA LEKU CASE STUDY CHALLENGE The Museo Chillida-Leku in San Sebastian underwent a masterful renovation by the Paris-based practice of Luis Laplace that is renowned for taking on projects that require the intuitive and seamless integration of architecture, art...
Clinique
CLINIQUE CASE STUDY CHALLENGE Clinique, the first derma-cosmetic brand leader in the prestige cosmetics market, wanted to increase its brand visibility and market share in order to reach a greater number of consumers and to become the must-have brand in anti-aging...
Diego Dalla Palma
DIEGO DALLA PALMA CASE STUDY CHALLENGE This Italian beauty brand wanted to modernize its image and re-launch itself to new, younger consumers and trendsetters, without losing its existing client base. It was essential that the re-launched brand be perceived as...
Diego Dalla Palma Professional
DIEGO DALLA PALMA PROFESSIONAL CASE STUDY CHALLENGE diego dalla palma professional was launched in 2012 as a collaboration with Italian cosmetic company RVB SKINLAB. The premise: beauty expertise meets dermo-cosmetic science to create innovative skincare and body...
Dr. Brandt
Dr. Brandt CASE STUDY CHALLENGE Dr. Brandt® is a pioneering American skincare brand, focusing on the field of cosmetic dermatology, founded by the world-renowned celebrity dermatologist Dr. Fredric Brandt. It is distributed through Sephora and was looking to boost its...
Dr.Jart+
DR.JART+ CASE STUDY CHALLENGE Dr.Jart+ is a pioneer and the first “Dermaster” brand in the expanding wave of Korean beauty otherwise known as “K-beauty”. Its scientific roots and dermatology-based, innovative product offering, paired with a highly creative image and...
Fenty Beauty by Rihanna
FENTY BEAUTY by RIHANNA CASE STUDY CHALLENGE As one of the most anticipated and successful launches in the past decade, Rihanna brought out her global makeup brand Fenty Beauty on September 8th 2017, in partnership with Kendo Brands. In Italy, the brand was launched...
Eisenberg
EISENBERG CASE STUDY CHALLENGE This French high-tech, luxury skincare brand wanted to significantly increase its brand awareness and visibility in Italy. Distributed exclusively through Sephora until 2018, the brand hired us in 2013 as a dedicated PR agency to enhance...
Furla
FURLA CASE STUDY Re-positioning the brand at the apex of “must-have” Italian accessories for both women and men CHALLENGE Established in 1927 by Aldo Furlanetto in Bologna, Furla celebrated its 90th anniversary with a foot firmly grounded in its heritage of...
Gucci Museo
Gucci Museo CASE STUDY CHALLENGE We were asked to raise awareness and create prominent visibility of the Gucci Museo - primarily through contemporary art exhibitions showcased at the museum - and ensure it becomes a ‘must-visit’ destination in Florence. OUR WORK We...
Guy Laroche
GUY LAROCHE CASE STUDY CHALLENGE We were hired in 2012 to relaunch the Guy Laroche brand and encourage reappraisal of this iconic French fashion house. OUR WORK We promoted the brand by capitalizing on Guy Laroche’s heritage, demonstrating how its modernity was...
Hästens
HÄSTENS CASE STUDY CHALLENGE In 1852, Hästens, a Swedish family-owned entreprise, decided to take on the challenge of creating the world’s best sleep experience. Today, at its factory in Köping, Sweden, skillful craftsmen still practice the craft of bedmaking using...
Hauser & Wirth
HAUSER & WIRTH CASE STUDY CHALLENGE IC Insight Communications was hired to assist the leading art powerhouse in its communication efforts on the French market. OUR WORK We worked on the opening of the Chillida-Leku Museum in San Sebastian and have actively...
Jo Malone
JO MALONE CASE STUDY CHALLENGE This niche fragrance brand, now owned by Esteé Lauder, is distributed solely in its own flagship stores and department store shop-in-shops. It was launched in Italy without any advertising support. We were hired to sustain the company’s...
La Biosthétique
LA BIOSTHETIQUE CASE STUDY CHALLENGE La Biosthétique is a family enterprise that specializes in the ‘Culture of Total Beauty’ for hair and skin. Established in the 1950s by visionary founder Marcel Contier, it was a pioneer in aesthetic biology. Its success is owed to...
La Mamounia
LA MAMOUNIA CASE STUDY CHALLENGE The legendary Palace of Marrakech approached us to promote their unique style and luxury to the French and Swiss markets, around themes that included hospitality, gastronomy, wellness, culture and heritage. This resplendent oasis with...
La Mer
LA MER CASE STUDY CHALLENGE La Mer wanted to reinforce its cult brand status in the luxury skincare market, and strengthen its broader brand awareness and identity by gaining the visible support for its new launches from tastemakers, influencers and...
Laplace
LAPLACE CASE STUDY CHALLENGE Laplace graduated from the Universidad de Belgrano in Buenos Aires with a Bachelor and Master’s Degree in Architecture and Urbanism in 1995 and after a few years at Seldorf Architects in Argentina, moved to New York from 1999 to 2004. In...
La Réserve Group
LA RÉSERVE GROUP CASE STUDY CHALLENGE La Réserve Group comprises unique hospitality destinations in Geneva, Ramatuelle and Paris. All the properties offer a holistic experience of superior living in intimate and exceptional locations with state-of-the-art facilities....
Make Up Forever
MAKE UP FOREVER CASE STUDY CHALLENGE Our initial challenges were to boost the brand’s reputation and visibility, ensure Make Up For Ever became a ‘must-have’ for make-up artists and consumers, and to significantly increase sell-through in Italy. The challenge going...
MB&F
MB&F CASE STUDY Launching MB&F’s first women’s time machine CHALLENGE MB&F, an acronym for Maximilian Büsser & Friends, was founded in 2015 as an artistic concept lab to bring together a creative collective of independent watchmaking professionals in...
MESSIKA
MESSIKA CASE STUDY CHALLENGE Maison Messika is a highly desirable, cool and contemporary French jewelry and fine jewelry brand, born out of a family’s love of diamonds. A prominent figure on the diamond trading scene since 1972, André Messika took his daughter Valérie...
Muzo
MUZO CASE STUDY Developing a mine-to-market strategy for the finest emeralds in the world CHALLENGE The emeralds extracted from the Muzo mine in Colombia are some of the finest emeralds in the world, owing to their unique beauty and history. Our client Muzo Worldwide...
Nancy Gonzalez
NANCY GONZALEZ CASE STUDY CHALLENGE Nancy Gonzalez, a high-end accessories brand, had been hugely successful in the USA but had no brand awareness in Europe. We were hired seven years ago to launch the brand and create on-going visibility in the UK, mainland Europe...
Nilufar
NILUFAR CASE STUDY CHALLENGE Following our highly successful support and promotion of the exhibition SQUAT, we were hired to create awareness and visibility of SPOT, a unique and exceptional creative collaborations between Galleria Nilufar (Milan), Balice Hertling...
Nucleo
NUCLEO CASE STUDY CHALLENGE We were hired to create awareness and visibility for the art design collective Nucleo, directed by Piergiorgio Rubino. on the occasion of its first retrospective – Manifesto - taking place at the Italian Institute of Culture in Paris. OUR...
Phillips
PHILLIPS CASE STUDY Accompanying the growth of a global auction house with a leading watch department across multiple platforms CHALLENGE Phillips is a leading global platform for buying and selling secondary market goods with a dedicated expertise in Modern and...
Rimowa
RIMOWA CASE STUDY Inspiring desire in new markets for one of Germany’s oldest luxury luggage brands CHALLENGE Founded in Germany in 1898, Rimowa is one of the oldest names in luxury luggage, yet one that has remained at the forefront of new trends. Since 2016, LVMH...
Galleria Rossana Orlandi
Galleria Rossana Orlandi CASE STUDY CHALLENGE Rossana Orlandi is one of Milan’s most influential and powerful gallery owners and is renowned for spotting talent in the design world. She hosted a retrospective for Spanish artist/designer Nacho Carbonell, featuring...
Ruinart
RUINART CASE STUDY Establishing the oldest Champagne House in the world as a force in the art world CHALLENGE We were retained in 2007 by Ruinart (part of the LVMH Group), the oldest Maison de Champagne, to raise brand awareness and create prominent visibility in...
Steinway & Sons
STEINWAY & SONS CASE STUDY Opening the Parisian Flagship store and striking a key note for cutting-edge products CHALLENGE Steinway & Sons is virtually a household name, interwoven with musical history since 1853. Chosen by nine out of ten concert pianists,...
Supima
SUPIMA CASE STUDY CHALLENGE Supima is a non-profit organization in the United States, whose main objective is to promote the use of American Pima cotton around the world. Founded in 1954, it derived its name from superior pima. Today, Supima® is the world’s finest...
Tai Ping
TAI PING CASE STUDY CHALLENGE The House of Tai Ping is a pioneer and international design leader in customised rugs and textile floor coverings, headquartered in Hong Kong, with its European headquarters in Paris and counting fourteen showrooms across the USA, Europe,...
Tory Burch
TORY BURCH CASE STUDY CHALLENGE Initially, we were hired to create brand awareness, generate ‘buzz’ and visibility amongst high-end shoppers and to drive sales in the new Tory Burch flagship store in Paris. We were also asked to build an Ambassador and Influencer...
Van Cleef & Arpels
Van Cleef & Arpels CASE STUDY CHALLENGE We were hired to swiftly create brand awareness and visibility, in order to support and drive sales in the Maison’s first flagship store in Italy, a market known for its strong local competition. Subsequently we were asked...
Viareggio Superyachts (VSY)
Viareggio Superyachts (VSY) CASE STUDY CHALLENGE The Italian super yacht builder VSY received an award from UNESCO for its engagement in a sustainability program for efficiently reducing carbon emissions. The sustainability program and Waterevolution model, developed...
Westwing
WESTWING CHALLENGE Improving Westwing brand awareness and positioning the brand in Italian market, after supporting Dalani rebranding Westwing is the first online shopping club in Italy dedicated to home & living solutions inspired by the philosophy of uniqueness...
Yves Rocher
YVES ROCHER CASE STUDY CHALLENGE Yves Rocher, the pioneer in botanical beauty since 1959, believes in the regenerative powers and benefits of plants. We were hired to raise brand awareness in Italy and to elevate its positioning, from its primary perception as...
