Initially, we were hired to create brand awareness, generate ‘buzz’ and visibility amongst high-end shoppers and to drive sales in the new Tory Burch flagship store in Paris. We were also asked to build an Ambassador and Influencer program.
We developed, created and implemented a Special Events program around the flagship store and shop-in-shops and recruited a number of highly-targeted Ambassadors.
After only a few months, the Tory Burch flagship store saw a significant increase in sales from a local clientele, including our chosen brand Ambassadors, who became loyal clients. The events also succeeded in generating significant ‘buzz’ and raised awareness of the brand in France.