by admin | Feb 26, 2016 | Case studies, Fashion & Accessories
CH CAROLINA HERRERA CASE STUDY CHALLENGE Since the iconic brand was established in New York in 1980, the Carolina Herrera name has been synonymous with style and sophistication. As it prepared to open a CH Carolina Herrera flagship store in Paris in 2011, we were...
by admin | Feb 26, 2016 | Case studies, Fashion & Accessories
FURLA CASE STUDY Re-positioning the brand at the apex of “must-have” Italian accessories for both women and men CHALLENGE Established in 1927 by Aldo Furlanetto in Bologna, Furla celebrated its 90th anniversary with a foot firmly grounded in its heritage of...
by admin | Feb 26, 2016 | Case studies, Fashion & Accessories
GUY LAROCHE CASE STUDY CHALLENGE We were hired in 2012 to relaunch the Guy Laroche brand and encourage reappraisal of this iconic French fashion house. OUR WORK We promoted the brand by capitalizing on Guy Laroche’s heritage, demonstrating how its modernity was...
by admin | Feb 26, 2016 | Case studies, Fashion & Accessories
MESSIKA CASE STUDY CHALLENGE Maison Messika is a highly desirable, cool and contemporary French jewelry and fine jewelry brand, born out of a family’s love of diamonds. A prominent figure on the diamond trading scene since 1972, André Messika took his daughter Valérie...
by admin | Feb 26, 2016 | Case studies, Fashion & Accessories
NANCY GONZALEZ CASE STUDY CHALLENGE Nancy Gonzalez, a high-end accessories brand, had been hugely successful in the USA but had no brand awareness in Europe. We were hired seven years ago to launch the brand and create on-going visibility in the UK, mainland Europe...
by admin | Feb 26, 2016 | Case studies, Fashion & Accessories
RIMOWA CASE STUDY Inspiring desire in new markets for one of Germany’s oldest luxury luggage brands CHALLENGE Founded in Germany in 1898, Rimowa is one of the oldest names in luxury luggage, yet one that has remained at the forefront of new trends. Since 2016, LVMH...