Nancy Gonzalez, a high-end accessories brand, had been hugely successful in the USA but had no brand awareness in Europe. We were hired seven years ago to launch the brand and create on-going visibility in the UK, mainland Europe and Russia.
With almost no support from an advertising campaign, we developed and implemented a targeted media relations strategy focusing on the publication of brand sagas, as well as prominent product placement in top-tier media. In addition, we worked closely with Nancy Gonzalez to develop interesting artist collaborations for the brand, such as the TWO x TWO Charity Project and the Nancy Gonzalez Graffiti Project.
Through our sustained international activities, Nancy Gonzalez has developed into a recognized luxury brand in the target territories of the UK, Europe and Russia. Nancy Gonzalez accessories are regularly featured in top-tier media and its retail presence is expanding continuously. At Harrods in London, the brand’s shop-in-shop is placed alongside Saint Laurent, Céline and Fendi, confirming its credentials. Nancy Gonzalez was awarded the ACE Innovation Award in November 2015, further to receiving the ACE Brand of the Year Award in 2007.