DIEGO DALLA PALMA PROFESSIONAL
diego dalla palma professional was launched in 2012 as a collaboration with Italian cosmetic company RVB SKINLAB. The premise: beauty expertise meets dermo-cosmetic science to create innovative skincare and body treatments that restore wellbeing and deliver long-lasting beauty. Our challenge was to launch the brand, ensuring these messages were delivered.
From the outset, we worked on the brand identity, its core values and positioning, ahead of introducing it to the media and industry influencers. We developed a clear PR strategy to present the new brand and to create awareness and visibility and, in addition to targeted media relations, we undertook a number of special projects.
A highly active, ultra-effective approach, combined with an unconventional view of beauty has firmly established the diego dalla palma professional brand. It has gained editorial support in major women’s and trade publications and digital media and this, along with the word of mouth we helped generate, has significantly contributed to its yearly double-digit sales growth.