Supima is a non-profit organization in the United States, whose main objective is to promote the use of American Pima cotton around the world. Founded in 1954, it derived its name from superior pima. Today, Supima® is the world’s finest cotton and luxury fiber of choice and it is grown only in the USA. We were hired to raise the profile of Supima and its Supima Design Competition in Europe’s key fashion markets. This prestigious event was created to give runway exposure to emerging talent from America’s top design schools, by offering the resources to create a capsule collection using luxurious Supima® fabrics.
We succeeded in securing the presence of key European fashion editors at the Supima Design Competition fashion show in New York, and negotiated the placement of prominent people from the industry, both important journalists and influencers, on the judging panel. In addition, we further promoted the Competition and the Supima® brand in Europe by creating and hosting a special event at the US Ambassador’s Residence during Paris Fashion Week.
Important editors across Europe are now very aware of Supima and the eponymous Design Competition, its finalists and the significance of this luxury cotton brand. In addition to securing attendance at the fashion show and positive press, the event at the Ambassador’s Residence in Paris was deemed a spectacular success. It attracted ultra-high-profile and influential attendees from the fashion world and was reviewed very positively.