Skinius® is a niche derma cosmetics brand, which promotes effective anti-aging solutions for sensitive skin. It is currently distributed in selected top pharmacies in Italy and through its own e-commerce channel. We were hired to increase the brand’s visibility and raise awareness, in order to be perceived as a must-have, innovative beauty brand, and to also help boost its commercial distribution.
We commenced work in February 2016 and since then have created a program of highly targeted press and public relations activities. We secured high profile product placements, both in print and online publications, as well as through social media channels, and created bespoke beauty days in pharmacies that were well attended by influencers and bloggers. We have also organized and managed presentations to key media contacts and succeeded in securing a high level of visibility at Cosmofarma in Bologna, the leading trade fair for innovation in the pharmacy world.
Skinius® received an immediate and significant boost in visibility across targeted print and online publications, as well as digital channels. The brand is being perceived as desirable and effective, and distribution is rapidly expanding.