We were hired in 2007 by Ruinart (LVMH Group), the oldest Maison de Champagne, to raise brand awareness and create prominent visibility for the brand in Italy. The objective was to promote new Ruinart vintages and Champagne experiences, as well to highlight creative collaborations and reinforce Ruinart’s ties to the art world. More recently, we were also asked to create an Influencer Outreach Program in order to increase the Maison’s visibility on social media.
In order to increase the brand’s uniqueness and positioning at the intersection of the worlds of premium spirits and art, we developed and implemented a strategic, multi-channel communications program, from media relations to impactful special events and collaborations. We also supported the Maison during international launches of artistic collaborations, with the likes of Erwin Olaf, Jaume Plensa, Liu Bolin and others. We secured participations and prominent exposure of Ruinart at leading art fairs and Bi-Annuals (Venice Biennale, Manifesta, miart, Artissima). Furthermore, we focused on prominent wine-tasting experiences and visits to Ruinart’s Crayères in Reims, declared a Unesco Heritage Site in 2015.
Our highly impactful and ongoing media coverage (brand sagas, product placement PR, social media coverage), ensured that Ruinart became top-of-mind among key editors and influencers and was soon the preferred toast of the art world, seen as THE Champagne for those ‘in the know’.