We were hired by luxury luggage brand Rimowa to drive awareness and create visibility in the media, supporting its expansion plans in Italy and France.
We undertook a focused media relations campaign and obtained a number of celebrity endorsements, and product placements in films for the brand. We also supported store openings in Florence and Rome by creating and managing impactful events. For 2016 we are working on the opening of its first flagship store in France, a 1000sqm store located on the prestigious Rue du Faubourg Saint-Honoré.
Rimowa has become one of the most desirable and most featured luggage brands and we will soon be supporting the opening of the brand’s first flagship store in France, on Rue du Faubourg Saint-Honoré in Paris.