We were hired in 2012 to create awareness and visibility for the (predominantly) outdoor brand Peuterey. The brand was extremely well known in Italy, but the business needed to become less dependent on the local market and was looking to significantly increase its exports. Peuterey also wanted to expand its positioning into a total look brand. France and Germany were key targets for this new strategy and new flagship stores were opened.
We promoted the brand by capitalising on Peuterey’s key values of craftsmanship and Italian style. We developed a targeted media relations and influencer outreach campaign, working on capsule collections with emerging design talents such as Andrea Incontri, and most recently, introducing its new Creative Director, Federico Curradi, to the press. Furthermore, we hosted impactful opening events in Berlin and Paris. The brand now also hosts both its men’s and women’s presentations during Milan fashion week.
We achieved impactful media coverage for Peuterey and its collections and key contacts have been left in no doubt as to the breadth of the range. Key editors are now regularly attending and reviewing the Peuterey presentations, and last but not least, bloggers and influencers are regularly seduced by the brand and its products.