LA RÉSERVE GROUP
CASE STUDY
CHALLENGE
La Réserve Group comprises unique hospitality destinations in Geneva, Ramatuelle and Paris. All the properties offer a holistic experience of superior living in intimate and exceptional locations with state-of-the-art facilities. Supreme service excellence lies at the heart of a unique vision, in the subtle quality of personal engagement with each guest which embodies authentic values that makes La Réserve a ‘home away from home’ for discerning and loyal customers in the know. It’s all about ‘rethinking luxury’. 2019 sees the opening of several new properties
OUR WORK
We have been retained by La Réserve Group to accompany its expansion and create awareness and visibility for its distinctive portfolio and core values in the Italian market, albeit with a global perspective. We are adopting a multi-channel, integrated approach to develop compelling story angles and key messages for a highly targeted media relations campaign which positions La Réserve as the most exclusive address in each of its locations. Press trips to Paris, Geneva and Ramatuelle have immersed leading editors and influencers in the La Réserve lifestyle, combining the superlative experiences of hospitality and service, wellbeing, gastronomy and their beautiful interior design. A differentiating emphasis is placed on each property: in Paris, the highly exclusive ‘palace status’ of the Avenue Gabriel landmark and the iconic location of the apartments on the Place du Trocadéro; in Ramatuelle, the hotel and villas complemented by the new ’À la Plage’ beach and restaurant designed by Philippe Stark; in Geneva, the resort luxury and exceptional Nescens spa, as well as the magnificent Villa du Lac. Acting as Ambassadors for the exceptional hospitality portfolio at every opportunity, we also generate word-of-mouth and business within our network. Our campaign is ongoing.
RESULTS
Our targeted communication campaign, compelling storytelling and the press trips each destination have been highly effective in introducing key editors and influencers to the qualities and features that place La Réserve in a hospitality league of its own. We have effectively highlighted the experiential dimensions, from star-studded gastronomy to spas and unique locations at the heart of culture or in the lap of natural beauty. Within five months of our appointment as their PR agency, we generated significant media coverage, with high-impact brand features in key target publications and remarkable engagement across travel and lifestyle media. Our parallel strength in luxury cosmetics has optimised synergies between this luxury hospitality brand and the unique expertise of spa Nescens. IC Insight Communication’s ongoing campaign for La Réserve Group will consolidate our strategic media campaign, built around the intimate experience of the brand, as well as the distinctive charms of each property. Future highlights include the Ramatuelle Boot Camp, with plans to invite selected influencers, as well as upcoming openings in Zurich and Bordeaux.
