La Mer wanted to reinforce its cult brand status in the luxury skincare market, and strengthen its broader brand awareness and identity by gaining the visible support for its new launches from tastemakers, influencers and ultra-high-net-worth individuals.
We developed an Ambassador and VIP/celebrity outreach program for the brand’s key markets in Europe (Italy, France, Benelux, Germany, Switzerland and Spain), which included the creation of a number of special events.
The buzz around our programs and events improved brand awareness and desirability and helped reinforce La Mer’s cult brand status. La Mer is also now seen as a brand with a portfolio of solutions – not just its famous Crème de la Mer product. Our activities also created a group of devoted supporters for the brand, whose own purchasing habits and word-of-mouth influence has driven demand and helped significantly increase sales in the target markets.