GUY LAROCHE

CASE STUDY

CHALLENGE

We were hired in 2012 to relaunch the Guy Laroche brand and encourage reappraisal of this iconic French fashion house.

OUR WORK

We promoted the brand by capitalizing on Guy Laroche’s heritage, demonstrating how its modernity was inspired by its past, and we also introduced its new designer, Richard René. An on-going, targeted media relations campaign encouraged editors to look at the Maison with fresh eyes and we succeeded in securing top-tier editors at Guy Laroche fashion shows.

RESULTS

Guy Laroche has made an impactful return to the top-tier fashion magazines and its collections are regularly featured. In addition, key editors are now regularly attending and reviewing the Guy Laroche fashion shows.

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