We were asked to raise awareness and create prominent visibility of the Gucci Museo – primarily through contemporary art exhibitions showcased at the museum – and ensure it becomes a ‘must-visit’ destination in Florence.
We developed a targeted program of media relations to support and promote events at Gucci Museo, ranging from a Camille Henrot exhibition to special activities during PittiUomo. We also supported a “Language of Flowers” group exhibition, working closely with the curator Martin Bethenod, Director of Palazzo Grassi. This was an allusion to one of Gucci’s most iconic motifs: Flora and featured iconic artists such as Irving Penn, Marlene Dumas, Valérie Belin and Latifa Echakhch.
Important features have been published in leading art, lifestyle and travel publications and the museum has seen a significant increase in both awareness and visitors.