Gauchère is a designer fashion brand founded and designed by Marie-Christine Statz, a Paris-based German national. The collection is exclusively produced in France and the brand prides itself on its “Made in France” positioning, featuring luxury fabrics and exquisite craftsmanship. We were hired at the brand’s inception in 2013 to launch Gauchère’s first SS collection, during Paris Fashion Week.
We worked closely with Marie-Christine Statz, Gauchère’s founder and creative director, to develop branding, establish a clear positioning and to create brand awareness and buzz. We created captivating and stylish presentation concepts and a thoughtful and highly targeted launch media relations campaign.
We successfully launched Gauchère and in only a few years we have helped it become a prominent brand with real visibility and a dedicated following. Gauchère is regularly featured in top-tier publications, it has been nominated for the Andam Awards and the brand has expanded rapidly to be sold in the best stores worldwide, including Le Bon Marché, Opening Ceremony, Barneys, The Webster and Takashimaya.