Galleria Rossana Orlandi
CASE STUDY
CHALLENGE
Rossana Orlandi is one of Milan’s most influential and powerful gallery owners and is renowned for spotting talent in the design world. She hosted a retrospective for Spanish artist/designer Nacho Carbonell, featuring three years of his work. We were hired to organise a private viewing and then secure the attendance of media, VIPS and high-profile collectors.
OUR WORK
Reaching out to our network we ensured the ‘Who’s Who’ of Milan were in attendance, including ultra-high-net-worth individuals and collectors. The event was seen as a ‘must-attend’ and we were very successful in attracting key editors and influencers. We also supported the retrospective with a media relations campaign.
RESULTS
Rossana Orlandi and Nacho Carbonell were delighted with the event – both in terms of the number of people who attended and the fact that it generated significant sales of his work. The media coverage achieved was also very positive and succeeded in keeping the retrospective front of mind for its duration.
