Environ® is a South African cosmeceutical brand distributed in Italy by Esteteam since 2013. It had a requirement to increase its commercial distribution and have a greater general presence and awareness in the market.
We worked with the brand to develop a PR strategy that would both increase its visibility and drive a wider commercial distribution. Key to our activity was to create impactful press materials, as well as organize and manage an impactful presentation to selected lifestyle and trade publications.
Environ® succeeded in getting an immediate boost in visibility from the publications that came to the presentation. The media impressions subsequently generated a large number of consumer enquiries from people keen to try its skincare treatments and ultra performance products. This increase in demand is now being used to open up new sales channels and broaden the brand’s distribution.