This French high-tech, luxury skincare brand wanted to significantly increase its brand awareness and visibility in Italy. Distributed exclusively through Sephora, the brand hired us as a dedicated PR agency to enhance its image, increase prominence within Sephora and boost sales. In addition, we were challenged to reinforce and refresh relationships with key editors, opinion formers and ultra-high-net-worth individuals.
We introduced the brand to targeted print and online editors and then drove a digital and social media campaign to increase online visibility and desirability. We then implemented a range of activities with ultra-high-net-worth individuals and influencers to create ‘buzz’ and drive sell-through, including made-to-measure skincare treatment experiences in Milan. Media relationships were further enhanced with focused press trips to Eisenberg’s headquarters in Monte Carlo.