Clinique, the first derma-cosmetic brand leader in the prestige cosmetics market, wanted to increase its brand visibility and market share in order to reach a greater number of consumers and to become the must-have brand in anti-aging skincare.
At the beginning of 2014 we were chosen by Clinique Italy to support its internal team and we undertook a range of impactful media relations activities to create new ‘buzz’ for this famous brand. This included promoting new launches, as well as existing products, depending on editorial topics and the priorities of the brand’s marketing calendar. We also supported a five-star launch during an international press trip to New York, where we accompanied key editors.
Clinique has not only seen a general increase in its editorial but also an improvement in both positioning and quality of media impressions.