Backes & Strauss

CASE STUDY

CHALLENGE

London-based diamond house Backes & Strauss wanted to increase brand awareness in France and hired us to present its new diamond watch collection at the British Embassy in Paris.

OUR WORK

Through a targeted media and VIP outreach campaign, utilizing our extensive network, we were successful in securing key editors and influencers to attend, as well as ultra-high-net-worth-individuals.

RESULTS

The client was delighted with the calibre and number of attendees, plus the watch sales achieved and the resulting top-tier media coverage in French and international publications.

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