ARAMIS DESIGNER & FRAGRANCES
Aramis Designer & Fragrances, owned by Esteé Lauder, creates and markets branded fragrances and men’s skincare products. Its objective was to increase the visibility and awareness of its fragrance portfolio and compete with some of the most famous luxury brands. In particular, it had to launch a new fragrance and beauty collection for Michael Kors, distributed exclusively in Italy by Douglas, as well as support key brands such as Marni, Zegna and Tommy Hilfiger.
We worked closely with the internal and international teams to manage PR strategies in Italy and delivered supporting media relations activity. We also organized corporate interviews for the director of Aramis & Designer Fragrances and for the president of Douglas, to further establish the significance of the business and its brands.
We secured excellent editorial coverage for Aramis Designer & Fragrances and succeeded in positioning its key brands within the luxury market.